LOGO CREATION
& VISUAL IDENTITY

CLIENT: Maubuisson | Bastien & Franck Proux
DATE: July, 2026

Brand identity for a Swiss industrial company that designs and manufactures physical solutions relating to usage, security, access control and infrastructure.

The key phrase during the briefing? A well-designed product appears simple. Sophistication must remain invisible.

So I devised a pictogram built around the ‘M’: a compact shape, born of a rigorous geometric construction. A true hallmark of craftsmanship, identifiable even when engraved on a few millimetres component.

Simple in appearance. Precise in its construction. Solid in its identity.